Work Experience

  • Interactive Producer | Apple | March 2018 - present
  • Leading interactive retail projects for global seasonal campaigns across all digital touch-points. Managing creative development, production with cross-functional partners, business stakeholder inputs and localization efforts. Responsible for timely and efficient project launches that meet Apple’s standards of creative excellence.
  • Producer | Critical Mass | May 2017 - February 2018
  • Interactive producer working on new product launches and seasonal campaigns on-site at a leading global tech company in Cupertino.
  • Project Manager | DDB San Francisco | March 2016 - May 2017
  • Managed agency projects and owned creative development, including timelines, project scope, studio resources, scheduling, and internal organization. Coordinated between account managers, creative directors, designers, producers, and external agencies to ensure key milestones were met and projects moved forward efficiently.
  • Retail Project Manager | True&Co. | September 2015 - March 2016
  • Launched True&Co.’s pop-up retail initiative, introducing the Try-On Truck in four key West Coast markets. Worked with the project lead to manage the master work plan for the Try-On Truck buildout, launch events, and multi-city tour, and owned management of engineering requests, creative, email marketing and tour operations.
  • Customer Experience Manager | True&Co. | September 2012 - Septmber 2015
  • Managed the team responsible for all customer contact, providing key customer insights to the broader team, and ensuring a smooth customer journey for all True&Co users. Worked with engineering and marketing to produce initiatives geared at improving customer experiences and promoting customer delight. Promoted from Customer Experience Representative in 2013.

Project Spotlight: True&Co's Try-On Truck

In January 2016, True&Co launched a national tour to debut its Try-On Truck, starting with 4 key West Coast markets. As a project manager, I helped to create and manage the work-plan, strategize and execute launch plans and locations for each city, and produce marketing deliverables. My small team was responsible for managing agency vendors working on the truck itself, developing inventory plans, and helping to bring the designs and visual merchandising to life. On the strategic side, I helped determine locations, built a framework for bra fitting appointments and customer flow, and collaborated on our marketing strategy. I personally owned the creative, engineering and marketing requests, making sure those key deliverables came through on time and coordinating with the retail team. Since the project had both online and offline elements, we built out print collateral, marketing emails, and landing pages, all of which had to be flexible enough to accommodate tour changes as they arose. From an operational standpoint, I was involved in every aspect of the tour, from scheduling tour dates and planning the travel to managing the customer appointment technology and keeping the website up-to-date. Once the truck was built we had to get the retail team the help they needed to run the tour, obtain the necessary permits for every location, and operationalize the customer experience we had dreamed up. With the help of the whole team, however, we were able to get all the necessary permits and activate our truck at 14 locations in 4 cities. 

Project Spotlight: Apple's Holiday Campaign

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Volunteer Experience

  • Lead Volunteer | SFFILM Festival | 2016 - present
  • Lead volunteer helping to coordinate day-of logistics among other volunteers for SFFILM festival screenings.